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X-WR-CALDESC:Events for CEO Insights Executive Group
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DTSTART;TZID=Asia/Tokyo:20190709T123000
DTEND;TZID=Asia/Tokyo:20190709T140000
DTSTAMP:20260424T200615
CREATED:20190108T012422Z
LAST-MODIFIED:20190626T084639Z
UID:10000366-1562675400-1562680800@ceoinsights.org
SUMMARY:2019 July G3 How Brands Can Stay Relevant In A Market Moving Towards Cynicism (Japan)
DESCRIPTION:2019 July (G3) How Brands Can Stay Relevant In A Market Moving Towards Cynicism (Japan) \n  \nOver the past decade\, the brand consultancy RISKYBRAND INC. has been taking the pulse of Japanese consumers through its annual nationwide surveys.  In this relatively short span of time\, they have witnessed subtle but significant changes in the Japanese’s attitudes\, beliefs and purchase behavior\, with an on-going shift towards what they call a ‘cynical mindset’. \n  \nUnderstanding what’s driving this shift will be fundamental to help brands maintain their appeal. In the July CI Network lunch\, RISKYBRAND CEO Mr. Kazuteru Tasaki will share on the major trends that are expected to affect the future of marketing in Japan and provide practical insights into what can make Japanese consumers tick in the age of cynicism. \n  \nDate – Tuesday\, 9 July 2019 1230PM-1400PM \nVenue – \nRoppongi Hills Club: Roppongi Hills Club- la cucina \n51 fl. Roppongi Hills Mori Tower\, \n6-10-1 Roppongi\, Minato-ku\, \nTokyo\, 106-6151 Japan \n  \nMore About Our Guests \n-Kazuteru Tasaki is the CEO and co-founder of RISKYBRAND. \n  \nWith over 30 years’ experience in market research\, Kazuteru is one of the pioneers of psychographic research in Japan. He founded RISKYBRAND in 2001 with Sony top designer Noriaki Kozuka. The agency’s proprietary research engine MINDVOICE®\, that gathers data across the values\, beliefs and lifestyle of the Japanese\, was born from Kazuteru’s strong belief in a more holistic approach to research that apprehends customers not only as consumers\, but as individuals\, revealing more meaningful layers of insight into what makes them tick. Today RISKYBRAND has evolved into a multi-cultural strategic branding agency that combines deep insights with the power of design to bring beautiful breakthrough to major domestic and international brands\, from Toyota to Hilton group. \n  \n-Born in a French-Japanese family\, Apolline Coat graduated from HEC Business School \n  \nin France. After working in various marketing roles between Paris and Tokyo including two years at Evian Japan\, she joined RISKYBRAND in January 2018 as a research and strategy planner.
URL:https://ceoinsights.org/event/2019-july-g3/
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DTSTART;TZID=Asia/Tokyo:20190712T123000
DTEND;TZID=Asia/Tokyo:20190712T140000
DTSTAMP:20260424T200615
CREATED:20190108T012520Z
LAST-MODIFIED:20190626T085320Z
UID:10000469-1562934600-1562940000@ceoinsights.org
SUMMARY:C28 Red Pill or Blue\, How Deep Does The Rabbit Hole Go?
DESCRIPTION:Red Pill or Blue\, How Deep Does The Rabbit Hole Go? \nConspiracy theory or truth? \nWith mainstream media ratings reaching new lows\, alternative media\, truth seekers and “conspiracy theorists” have gained mind share for some. \n\nHow do we know what is true and what is “fake news”?\nWho controls the mainstream media?\nWho are we giving our personal information to?\nWas the 2016 election hacked by Russians?\nWhy is Donald Trump orange?\n“The Truth is Out There”\n\nIn July\, we’ll take you on a different type of journey\, away from P&L\, HR\, transfer pricing\, and other c-level issues.  We’ll have two guests who are heavily involved in internet based services and dabble a bit in the associated cyber security.  You will leave the lunch with insights and more accurate realization of what may or may not be happening around us\, and how that affects our business.  Join Brent & Andy in a journey down the rabbit hole as they explore theories from the past and present. \n  \nMore About Our Guests-  \nInformation security veterans Brent & Andy  founded Blueshift Data Protection in 2004.  Over the past few decades they have participated in the evolution of security technology and chronicled the various attacks on business and individuals. \n  \nDate: 12 July 2019 (Friday) \nTime: 12:30pm to 2:00pm \nVenue: Roppongi Hills Club – La Cucina \n51F Roppongi Hills Mori Tower\, 6-10-1 Roppongi Minato-ku\, 106-6151
URL:https://ceoinsights.org/event/2019-july-c28/
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