2012 October C8 Meeting- Keeping Up With The Japanese Consumer

The Japanese consumer has not been an easy animal to tame, but multinational companies have had great success marketing products to one of the world’s largest market places. Luxury brands have been particularly successful over the years in Japan. Can they continue?

At our October CEO luncheon, we’ll be welcoming Mr. Georges Desvaux. Mr Desvaux is Managing Partne of McKinsey in Japan and comes from a assignments in Beijing and Paris before he took the reins of McKinsey in Tokyo. In Japan, in addition to leading McKinsey Japan, Georges focuses on supporting retailers, technology companies, and financial institutions in strategy – corporate, business units; and in marketing –go to market, digital marketing, customer satisfaction. He is a regular contributor to debates on the future of Japan to forums and conferences such as World Economic Forum, Roundtable Japan, APEC. In the CEO discussion we will likely touch on

– Learnings from the latest update in McKinsey japan yearly research on the luxury consumer in Japan
-Some thoughts on successful cases
-Contrast the Japan market with other markets in Asia
-The future of Japan

Thursday, 11 October 2012

Roppongi Hills Club (Reservation under Rubel)
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,
Tokyo, 106-6151 Japan