Creating a product that you can market for 100 years with minimal changes is likely a dream business. Coca-Cola is one of a handful of brands that actually still exists. Unfortunately, not all companies have the luxury of marketing and promoting their products and services the same way for decades with consistent success.
In the IT industry, where the products and services progress at an astonishing speed, the formula is even more challenging. IBM is such a company which was founded over 100 years ago in 1911, in the United States by a merger of three companies. Since then, the name of the company remained the same but the IBM yesterday and IBM today are considerably different. The company has been continuously transforming its business through a shift toward higher value, making new markets, remixing skills and expertise and reinventing the enterprise itself.
At this month’s CEO, we welcome the general manager of IBM Japan, Mr. Martin Jetter, who was appointed to this position last May. Mr. Jetter is an IBM veteran of 26 years who has successfully led the transformation of IBM Germany from 2006 to 2011. He then led the Corporate Strategy and Enterprise Initiatives for the entire IBM Corporation. Mr. Jetter will share some of his insights on what he and the IBM leadership team are doing to transform IBM Japan’s business and the initiatives they are driving to help clients in Japan to gain competitiveness in the globalizing market. Also, Mr. Jetter will likely touch on:
– IBM’s transformation as an ongoing journey
– Helping Japanese companies gain competitiveness in the globalizing markets
– Driving global collaboration across the organization
Date- Thursday, 14 March 2013 1230PM-1400PM
Roppongi Hills Club- Roppongi Hills Club- La Cucina Restaurant (Italian)
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,
Tokyo, 106-6151 Japan