C20 Meeting 2013 September – The Ultimate Question to Determine Your Company’s Future – Net Promoter®
CEOs regularly announce ambitious growth targets, but it’s difficult to achieve. The reason? Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. By asking customers a one simple question – Would you recommend us to a friend? – you identify detractors, who tarnish your firm’s reputation and readily switch to competitors, and promoters, who strengthen your company with positive word of mouth and help generate profitable, sustainable growth. Analysis shows that, on average, increasing this Net Promoter Score (NPS) by a dozen points versus competitors can double a company’s growth rate.
In the September CEO luncheon, we’ll have Mr. Takefumi Morimitsu, a Partner at Bain & Company which developed NPS with Fred Reichheld and Satmetrix Systems, Inc. Takefumi is leading the Customer Strategy and Marketing practice at Bain Tokyo, and is helping clients achieve profitable, sustainable organic growth through customer loyalty. He’ll define the fundamental concept of Net Promoter, explain its connection to the company’s growth, present the closed-loop feedback process, and share compelling stories of a diverse array of companies.
Date– Friday, 13 September 2013
Venue-Roppongi Hills Club- Roppongi Hills Club- Italian Restaurant- La Cucina
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,Tokyo, 106-6151 Japan