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2015 August G3 Understanding The Power Of Licensing In Japan

September 8, 2015 @ 12:30 pm - 2:00 pm JST

Japan has a constant influx of international brands looking to come to advantage of the market and it’s buying power each year. Of course, importing a product, setting up distribution, and building brand aware all contribute to success in Japan, this is not the only way. Licensing your brand in Japan is another option.

France’s FAUCHON is having considerable success in licensing their brand in Japan. In the Sept CI lunch we will get a chance to hear the strengths of the FAUCHON model that has worked for over 43 years. Why would licensing be an option? What are the pros and cons for choosing the licensing model?  How do you pick a good business partner? How do you really negotiate a win-win agreement with that business partner?

In September, FAUCHON’s Japan CEO will present his thoughts on these many areas in the world of licensing that builds your brand.

Details

  • Date: September 8, 2015
  • Time:
    12:30 pm - 2:00 pm JST

Venue

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