2015 June G3 -Human Experience—A Medium For Advertising?

Marketing and promotion is an important activity for any brand or company to succeed.

But as consumers today are inundated with promotions across multiple media channels—TV, radio, print, web, mobile, outdoor advertising, etc.—what should brands and marketers do to strategically engage consumers?   In the June CI luncheon, media and publishing business CEO Robert Heldt will lead us as

we take a look at the four spheres of human interaction—public, social, tribal and psychological—and discuss under what circumstances they can be accessed to be receptive to advertising.

This is your chance to stay up with the generations of younger and younger people that you are hiring.