2015 May C20 – How Hollywood Is Changing With An Evolving Consumer

Change is something we all face in any industry or business and how we lead our companies through it will determine our survival. 

Content – How we consume it is rapidly changing!  People consuming content in totally different ways than before. Understanding the consumer and the marketplace in the wonderful world of media and content in Japan.  

In 2001, Home Entertainment, DVD & Blu-ray sales, overtook theatrical as Hollywood’s primary revenue stream.  New emerging distribution is on-demand streaming and Digital HD.  The business is rapidly evolving, toward a digital distribution model, but if you look at the numbers you’ll find the total amount of money consumers are spending on bringing movies and TV shows into their homes and mobile devices has remained remarkably solid, The numbers show a continued slide away from traditional packaged-media sales and rentals into their digital equivalents, Digital HD sales and on-demand streaming.  Home Entertainment is alive and thriving = more and more eyeballs are watching farting cat videos on YouTube or “liking” some status update on Facebook, but content is still being consumed, on demand, as heavily as it ever was.

In May’s CI luncheon get insights into the evolving consumer and how other companies and media businesses are dealing with it.