2016 Apr C20 – Managing The Media- How To Keep Your Company & Job Intact During A Crisis

The media is a powerful force in every country. We see the influence in social media and other ways to broadcast your corporate message changing. Media in Japan works very differently from media in other countries. This turns into a special challenge during crisis situations where the company reputation is at stake. Foreign firms in particular struggle as they have to manage both the Japanese media but also headquarters back home. More than once the Japan MD has been replaced by headquarters during or after a crisis happening in Japan.

In the April C20, we welcome Jochen Legewie the MD of CNC Japan to discuss managing the media and show the typical challenges and pitfalls and how to keep your job while also offering hands-on advise how to prevail and overcome crisis situations with the company reputation intact. After this meeting, you will be better prepared for dealing with the Japanese press.

Biography:
Dr. Jochen Legewie is Managing Director of CNC Japan, the Tokyo office of the strategic communications consultancy CNC headquartered in Munich/London. He has studied at Hitotsubashi University and Cologne University, where he obtained his Ph.D. in Economics in 1996. Spending over 20 years in Japan, he is fluent in Japanese, German and English and has authored numerous books on business and politics. He is a sought after commentator on Japan issues and has appeared on BBC, Bloomberg TV and BS Japan. He is widely published in various journals and newspapers. He is one of the few foreign trustees of business federation Keizai Doyukai and Vice-Chair of its Europe/Russia Committee.
Between 2001 and 2004, he served as Executive Officer in charge of Communications at Mitsubishi Motors Corporation. Prior to this, he was Vice-Director of the German Institute for Japanese Studies. He has also worked at Keidanren and as a freelance journalist.
Over the last 15 years, he has been dealing with a number of high profile company crises, both from inside of affected companies and from outside as a communications consultant.