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2017 Apr C20 – Understanding The Power Of LIcensing

April 12, 2017 @ 12:30 pm - 2:00 pm JST

Japan has a constant influx of international brands looking to come to advantage of the market and it’s buying power each year. Of course, importing a product, setting up distribution, and building brand aware all contribute to success in Japan, this is not the only way. Licensing your brand in Japan is another option.

France’s FAUCHON is having considerable success in licensing their brand in Japan. In the April CI lunch we will get a chance to hear the strengths of the FAUCHON model that has worked for over 45 years. They work in food, drinks, clothing, and bags to name a few.  Why would licensing be an option? What are the pros and cons for choosing the licensing model?  How do you pick a good business partner? How do you really negotiate a win-win agreement with that business partner?

In April, FAUCHON’s Japan CEO Mr Philippe Jardin, will present his thoughts on these many areas in the world of licensing that builds your brand. 

Details

  • Date: April 12, 2017
  • Time:
    12:30 pm - 2:00 pm JST

Venue

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