2017 Mar C8 – From Story-telling To Story-making: Designing Product-Service Experiences That Enables Real Business Transformation

Storytelling. Big Data Analytics. Customer Journey. Omni-channel. Consumer Experience. Disruption. All concepts flipped around C-Suite, Marketing and IT circles over recent times. And yet, the rise of the very technology that has enabled and empowered individuals can create seemingly impossible paradoxes for B2C and B2B companies to overcome.

Enter the rise of Design Strategy. What began as a strategic process applied to designing products is now permeating all manner of how to engage with customers, consumers, clients, patients, stakeholders, users… you know, people. Design strategy principles & tactics are impacting boardroom decision making, product and service development and how best to connect with the people you want to build an ongoing relationship with.

On Thursday March 9 please join us for lunch with Phillip Rubel, head of Designit Tokyo & a global board member of the firm. Designit is one of the largest and most successful strategic design companies in the world, recently acquired by IT powerhouse Wipro. Designit consults for and co-creates with some of the world’s most successful companies across a huge variety of industries. Come learn how Designit helps companies first understand their customers deeper, then develops new products, services and ultimately relationships with these customers in agile and practical ways.