2017 May G3 – The New Model- Using Multi-Channel Media To Increase Our Brand Influence And Revenue

Online advertising surpassed print advertising in volume in 2012. According to a study released in 2012 by eMarketer, online advertising was expected to generate $39.5 billion in sales that year — a 23.3% increase from 2011 — compared to $33.8 billion on print. However, like anything humans do, it’s hard to break old habits. Fast forward to 2017, there are still some newspapers with help wanted adverts and magazines advertising luxury brands. How effective is that? The model for raising your brand awareness and your important influence on the market has changed. CEOs must be aware of what media, whether it be social, online, or print, can have on their brand.

How can we manage our brands with our team members? How do we increase the exposure for the brands that our teams sell and support? What can we do for the future of our brand and new product ideas? How do we harness the power of the new Millennial work force coming into our ranks? In the May CEO Insights, we will discuss effective ways to manage our corporate brands in this new era of media for our teams, distributors, and most importantly our clients.