2017 Sep G3 – Addictive Technology And The Role of Social Media In Business

The popularity of addictive technology is rapidly increasing, prompting obsessive use of smartphones and other digital gadgets.

More than ever, Social Media plays a key role in how companies and brands interact with clients, staff, stakeholders and vendors. Although a great medium for expression, Social Media can be dangerous as it greatly influences how we think, behave and act.

In September, Robert Heldt, president and co-founder of Tokyo-based award-winning creative agency Custom Media, will lead what promises to be an engaging and enlightening debate on the dangers of “nomophobia” (no-mobile-phone phobia), and share his insights on Social Media and its role in business.