2018 Jan G3 – Getting YouTube to Help With Your Marketing

CEO Insights kicks off the New Year with a dive into marketing. This is not advertising on a billboard or magazine – it is more of the digital nature. NTT Docomo’s c-level told us two years ago that more than 50% of their smartphone bandwidth is used by video consumption. Video is easy to produce and very quick to publish with today’s tools. It will also, however, help you sell more.

Many know YouTube as a bottomless resource for just about any video where hundreds of hours of video are uploaded every minute. In fact, people watch 1 billion hours of YouTube every single day. Yet many companies are also using YouTube as a powerful marketing tool, as consumers and companies are now watching more videos than ever.

In January, we welcome Craig Law-smith and Masanobu Nakamura from Google. We will discuss:

• General overview of media market in Japan
• Shift of consumers to mobile / digital and lag of industry
• Case studies of companies using YouTube in Japan
• Artificial intelligence/machine learning and influence on advertising

Explore how your organization can better harness the power of video to reach more potential clients, increase store visits, or even target audiences.

Be sure to confirm your attendance via Doodle.