2019 Feb C28 – Can the Corporation Really Change Its Culture?

“Culture change” continues to be a buzzword in business. Many companies want it. Many invest huge energy into making it happen. Most fail. (According to various studies, up to 90% of companies do not achieve the outcomes they set out for.) Why is culture change so elusive? Christopher Domitter, currently Senior Vice President, Communications at MetLife Japan, has strong views on why this is the case based on his own experience across several industries and markets in Asia. Drawing from his background as head of a wide range of corporate communications disciplines including employee engagement, sponsorship, and CSR, as well as a branding and identity consultant, Christopher will lead and provoke interesting discussion around the dimensions of success and what constitutes global best practice.  Christopher is from Vancouver Canada. He has lived in Asia for close to 25 years, including Japan, Korea, Hong Kong, and Malaysia, working in the sports, banking, pharma and insurance sectors. He has developed brand positioning and verbal identity strategies for famous brands such as Nikon and Nissan. He is a top-notch analog photographer, a discipline (among others) that informs his understanding of design thinking – a mindset that underpins much of his approach to solving communications challenges.

Date – Friday, 8 Feb 2019 1230PM-1400PM
Venue –
Roppongi Hills Club: Roppongi Hills Club- La Cucina Restaurant
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,
Tokyo, 106-6151 Japan