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July C28 – Blue Oceans- Experiential Marketing And eSports
July 9 @ 12:30 pm - 2:00 pm JSTFree
Experiential marketing is a marketing strategy component that engages current or potential customers through innovative, immersive experiences. These experiences don’t just sell products—they facilitate a customer’s identification with a brand as a whole. Customers become loyal because they feel connected to that brand’s product, messages, aesthetic, and values. Experiential marketing helps to make that connection. Plus, experiential marketing is one of the best marketing techniques for boosting your business’s visibility—by which we mean these events, pop-ups, activities, and installations are extremely social-media-worthy.
Also known as “engagement marketing,” “participation marketing,” “live marketing,” and “event marketing,” experiential marketing is often confused for “publicity stunts.” But experiential marketing strategy is exactly that—it’s a strategy, and it requires a good amount of research and planning to pull off well. James will talk about his experience with brands such as Louis Vuitton, Porsche, Ferrari, Tag Heuer and others and why every company should at least be considering how experiential marketing could work for them.
In the July CI Network luncheon, we welcome James Fiorillo, CEO of Excape Entertainment. James started Excape originally providing an interactive motorsport experience worldwide for major brands. His firm has expanded and has created brand promotion concepts involving most types of sports, extreme sports and extreme adventures on offer to major brands world-wide.