Industry In Upheaval- The Future Of The Global Automotive Market

The global auto industry stands on the brink of unprecedented change and upheaval. From the challenges of electrification and autonomous driving to the arrival of interloping upstarts from Silicon Valley and China, the global car business is undergoing a once-in-a-century transformation. Unprecedented sums of money are being invested on future technologies as automakers – old and new – race to make inroads into uncharted territory, banking on a future that is anything but guaranteed. What bets will pay off? Which automakers will survive the fight? And what will cars look like in the decades to come? In an age of uncertainty, the only inevitability is that there will be winners and losers.

Hans Greimel, Asia Editor for Automotive News, will discuss these topics and more, from his perch in Tokyo where he has covered Japanese automakers and their Asian rivals since 2007. Hans recently co-authored a book about the Nissan-Carlos Ghosn scandal, “Collision Course, Carlos Ghosn and the Culture Wars that Upended an Auto Empire,” published in June 2021 by Harvard Business Review Press. Detroit-based Automotive News was founded in 1925. It is the leading source of automotive news and the newspaper of record for the global industry.