Navigating Japan’s Retail Jungle- Establishing An International Fashion Brand

If you’ve been to a retail shop in Tokyo, Osaka, or maybe one of the many malls around Japan you may not realize the work that it takes to open. Hundreds of brands come to Japan. Some are massively successful while others may be more of a ‘flash in the pan’. Besides having a big name, brands must have a momentum of marketing, product develop, locations, and most importantly the interest of the customers. For Japan, it’s a retail jungle out there and chances of survival are low.

In the November CI luncheon will we welcome our own member Mr. Wolfgang Bierer. He has brought many brands to Japan and successfuly seeded and run them in the market. Brands such as Mephisto, Porsche Design, Bree, Calida, have thrived under Mr. Bierer’s leadership. Wolfgang will share on the journey through the retail “jungle”, how he established brands, improved IT processes, the biggest potential pitfalls, and the best strategies that helped make his brands successful.

Join us for another insightful lunch of Japan’s top CEOs.