Marketing and promotion is an important activity for any brand or company to succeed. But as consumers today are inundated with promotions across multiple media channels—TV, radio, print, web, mobile, outdoor advertising, etc.—what should brands and marketers do to strategically engage consumers? In the June CI luncheon, media and publishing business CEO Robert Heldt will […]
Depending on the business, most of the operational costs go to paying our people. However, having a nice facility and location is also a huge plus for an enterprise. Many times, these facilities have a considerable cost as well. In the June CEO Insights, we are pleased to have our own member, Mr. Todd Olson, […]
As we frequently hear in our CEO Insights meetings, our teams in the company are very important. The team is working under the flags of our various firms. That image of the firm or brand is very powerful either in positive or negative terms. How do people see your brand? What image do you project? […]
The difference between a whether or not your brand can become influential can be affected the market, planning, and even many individuals. In the July CEO Insights, we will be discussing, how to harness the power of creativity to build your brand with internal stakeholders in order to maximize its potential with external stakeholders. The […]
Japan has been very famous for past successes in building the economy to one of the largest in the world. Gone are the days of household name recognition of names like Sony, Sharp, and many other consumer products manufacturers. A new time has begun. A few areas that make Japan stand out these days are […]
The beauty of CEO Insights is being able to find answers to issues and other challenges in business from other peers in non-competitive businesses. CI covers a different each month and sometimes has outside guest CEOs and other experts. In July we will do things slightly different. In the July CI, the meeting will cover […]
Greetings! After a fantastic turn out at the Spring CEO Insights Forum in Midtown, with 44 company CEOs in June, we had many requests afterwards of people asking to have more of a chance to network and talk with each other. Thanks to CI members, we have that opportunity. Many have requested in the first […]
As Japan is getting ready for the upcoming Tokyo 2020 Olympics Games as well as the current high tension with China and Korea, cyber security has become a key focal point for both the government (with JPS as a recent example of the current weaknesses that exist) and for the private sector. Another complicating factor […]
When video conference systems came out in the 90s, many predicted that business trips would be cut back along with the associated expenses with this new technology in the workplace. It didn't work out for most companies and executives as well as many in the team still have to travel to global offices. Nothing beats […]
Tokyo is a city where construction never stops. The market suffered massively after the Lehman, but has steadily improved in recent years. Commercial tenants seek ways to have modern office space in attractive locations with greater efficiency. Large developers focus on the long-term viability of their target areas for investment and development. The age and […]