Value Co-Creation: The intersection between brand & consumer - and the next big thing in marketing Phillip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo, will give his annual media update. Mr. Rubel will share on a growing trend he expects to not only massively escalate but actually transform over the next few years. As we've […]
Business, like society is constantly changing. It's not just a matter of people buying fewer cars due to convenient train systems or less visits to the doctor because people are eating healthy. In developed nations we are seeing a shift as people are living longer and tastes changing. In underdeveloped nations we are seeing an […]
Free economies are clearly the place for any business or corporation to make an extra effort succeed. However some global markets are extremely regulated while others are very loose. Japan is no exception to having heavy rules and regulatory in some areas and looser management in others. Business leaders must understand the marketplace and specifically the […]
Following the visit to the Baxter office in December, CI members saw a clearly a positive impact of new work designs and environments on employee engagement, interaction and drive towards innovation . The April C8 session is organized by Gerald Lema and continuing along that vein. We will have special guest Mr. Daichi Amano (Principal, Design […]
Free economies are clearly the place for any business or corporation to make an extra effort succeed. However some global markets are extremely regulated while others are very loose. Japan is no exception to having heavy rules and regulatory in some areas and looser management in others. Business leaders must understand the marketplace and specifically the […]
Negotiation is something we read about nations and diplomats doing every day. However, negotiation is something everyone does, but successful leaders understand well. Negotiation is not just communication but it is communication that brings decisions that effect the future of the relationship, the business, and the way parties interact in the future. In May's CEO […]
With Japan's declining population, shrinking work force, and production going abroad, Japan has a multipronged pitchfork coming it's direction for future economic growth. Despite two painful “lost decades,” Japan remains the third-largest economy and the fourth-leading exporter in the world. It is a nation with advanced technological know-how, a formidable manufacturing base, world-class infrastructure, and […]
Change is something we all face in any industry or business and how we lead our companies through it will determine our survival. Content – How we consume it is rapidly changing! People consuming content in totally different ways than before. Understanding the consumer and the marketplace in the wonderful world of media and content […]
We are pleased to announce the semi-annual CEO Insights Forum (CIF) on 3 June from 7PM. The CIF is the highest level regular gathering of c-suite executives in Japan. This event is only twice a year. CIF brings together bosses of fashion, industrial, consumer products, high tech, media, hospitality, real estate, and other areas under […]
Marketing and promotion is an important activity for any brand or company to succeed. But as consumers today are inundated with promotions across multiple media channels—TV, radio, print, web, mobile, outdoor advertising, etc.—what should brands and marketers do to strategically engage consumers? In the June CI luncheon, media and publishing business CEO Robert Heldt will […]