Bringing And Building A Brand In Japan- From Production To Retailing

Many brands have come to Japan and failed because they did not “localize” for the Japanese Market.  Two companies that come to the forefront are probably Tesco and Carrefour in the retail sectors. However, there are many other examples of companies that have come, failed, and folded their Japan operations.  Clearly, companies must understand their target market.  Food, manufacturing, retailing, telemarketing, healthcare, tech and many opportunities exist in Japan but require market knowledge and business prowess in order to be successful.

Ernest Higa is a serial entrepreneur who has built and run businesses from lumber, medical devices, pizza and burgers and has adapted each business successfully for the Japanese Market.  Although he is an American of Japanese heritage, his understanding of the Japanese Market has allowed him to “localize” US products and concepts for the Japanese Market in various diverse industries.

In the April meeting, CEO Insights members will welcome Mr. Ernest Higa, CEO of Higa Industries.  Mr. Higa will share his insights on building his businesses in Japan.  After initial sharing, the meeting will be an open discussion talking about the great decisions an executive can make and where to avoid the pot holes in HR, marketing, and cash flow of a successful business.