Disruption & Discovery of New Markets: The American Express Japan Story

Across industries—whether exploring for energy resources, developing hospitality ventures, or launching new financial products—the role of the executive C-suite is fundamentally the same: to grow the business. Some growth opportunities emerge as true blue-ocean innovations, as seen in web search and social media companies. Others are discovered closer to home—by recognizing unmet needs or redefining existing markets that are hiding in plain sight.

This May, we will explore how American Express Japan has successfully navigated this challenge through strategic market discovery and business transformation. American Express has evolved its Japan business from a primarily consumer-focused B2C model into a significantly larger and more sophisticated B2B-driven growth engine. The scale and performance of the Japan operation point to strong leadership and disciplined execution in one of the world’s most competitive financial markets.

Our discussion will cover:

• Strategies for increasing B2B spend and engagement
• The future of the super-affluent and global traveler market

CEO Insights members will welcome Mr. Yasuhiro Sudo, Senior Vice President and Country Manager for American Express Japan. A 35-year veteran of American Express, Mr. Sudo joined the company as a university graduate and has built deep expertise across operations, finance, and customer-facing sales leadership—giving him a rare, end-to-end perspective on the organization and its growth strategy.
You can find his LinkedIn page here.

This meeting is OFF THE RECORD