Will EVs Destroy The Global Car Market?

Running a car business has been nearly a national business for decades.  Nations have marketed their Volvos, Peugeots, VWs, Fords, Toyotas, and even Holdens to create a national product, domestic jobs, and economic success.  A decade ago, executives in CEO Insights from a major EU manufacturer predicted that Tesla would never be able to compete in the market, much less make 1M vehicles a year.  Instead, electric vehicles have turned that model on it’s head. The Nissan Sakura (BEV) or the Tesla Model Y (EV) have sold some volume in Japan.

• Where the automotive market will be over the next 5 years
• The business decisions c suite executives made to create successful products
• How your business can learn from the transformation of the car industry to ride the wave, rather than be clobbered by it

Hans Greimel is Asia Editor of Automotive News, based in Tokyo, where he covers Japanese, Korean, and other Asian automakers. An award-winning journalist and former Associated Press correspondent, he co-authored Collision Course (Harvard Business Review Press), on the rise and fall of Carlos Ghosn. Born near Detroit, he is a regular commentator for BBC, NHK, TV Tokyo, and other networks.

Cost– 7,900 JPY

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