January G3 – Changing To Stay The Same: How Successful Brands Update Their Communication While Keeping Their Soul
Come meet with and listen to Jean Henaff, Semiotician and Marketing Consultant for Japanese and Western brands, and former Marketing Research Director for L’Oréal Group in Asia. What is unique in a brand? How do we fight new competitors, adapt to Japanese consumers and speak to digital natives without losing our “soul” and the unique values […]
