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Experiential marketing is a marketing strategy component that engages current or potential customers through innovative, immersive experiences. These experiences don’t just sell products—they facilitate a customer’s identification with a brand as a whole. Customers become loyal because they feel connected to that brand’s product, messages, aesthetic, and values. Experiential marketing helps to make that connection. […]
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Japan is the world's third largest economy for a reason. The local market is made up of strong SMEs (small to medium enterprise) that are underpinned by big name and great quality large conglomerate companies. Mitsubishi, Mitsui, Toyota, and many other names quickly come to mind. However, a huge contributor to Japan's economy is the […]
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Our weekly joint meeting has changed to a monthly check in. We will cover the virus threats as well as other leadership areas. Looking forward to seeing you online! Please check your email for the link to join the zoom video call. It is also on the meeting request itself. This is a members only […]
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