When a company experiences success in it’s home market, it’s influence begins to spread. Foreigners visiting that market see the products and interest can spread via word of mouth or marketing efforts.
Many companies opt for selecting a company in foreign markets to promote, sell and service their products in a foreign country. This is how Stokke of Norway entered Japan almost 40 years ago with their by now iconic Tripp Trapp high chair.
In the November C8 meeting, we’ll have special guest Jan Steiner. He is the president of Stokke Japan, the baby goods brand who went from a joint venture relationship, to a direct sales operation in a matter of months. Mr. Steiner will share insights on items such as
-Learning how to influence the channels in Japan
-From old to new. HR issues and how to find the right people for Japan.
-Syncing a global brand with a local market
Mr. Steiner is not new to starting business in Japan. He’s one of the original 6 from Sweden who fired up the IKEA business in the land of the rising sun.
Date- Thursday, 14 Nov 2013 1230PM-1400PM
Roppongi Hills Club- Roppongi Hills Club- Italian Restaurant- La Cucina
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,
Tokyo, 106-6151 Japan