In advertizing, outsmarting versus outspending the competition is not something many think about. Given the current economic situation in Japan, this rings even more true.

This strategy development is the founding principle of Fallon: using creativity to help clients outsmart rather than outspend their competitors.

Key discussion points will be:

– mass vs targeted media

– “Connection Planning”: integrated communication planning based on how consumers consume media

– the importance of “total brand experience”

The September CEO Luncheon brings Phil Rubel, the Managing Director of Fallon, to our executive luncheon. Phil is a native of Canadian with much experience in Japan.

Date- 26 September 2008

Time- 12PM-1330PM

Location- Sin Restaurant map

Restaurant- 03-6419-3838