Advertizing in Japan has many facets such as print, internet, radio and other ‘channels’ Unlike other markets, television does seem to remain somewhat effective. Did you know that Japan was one of the first nations in the world to experiment with TV in the 1920s? In the February CEO Insights meeting welcomes Mr. Mike Rogers from Switch Media Lab in Tokyo. Mike has been working in music, radio and television in Japan since 1984.
Mike will discuss the history of entertainment and television broadcasting in Japan and why our favorite Japanese heroes, the Yakuza, are so important to all aspects of entertainment in this country. He will also explain how this relates to today and why the TV ratings system in Japan is a monopoly and how it got there with an eye on the incestuous relationship between broadcasters and ratings agencies. There will also be explanations on exactly how the current system works and why it is so difficult to get proper ratings data as well as trends and good news what the future holds for television advertisers in Japan.
Questions about advertising in Japan? The Feb C20 Insights meeting is one you want to attend.
Date– Friday, 14 February 2014 1230PM-1400PM
Roppongi Hills Club- Roppongi Hills Club- Italian Restaurant- La Cucina
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku,
Tokyo, 106-6151 Japan