So many companies come to Japan and fail to bring the Global success of their products to the Japan market.  Does it have to be that way?  Is Japan all that different from other markets in Asia or the world for that matter?

As a first-time CEO in Japan, Leanne Cutts, President of Mondelez Japan (formerly known as Kraft Foods) will discuss the challenges of building a first-class sales organization in Japan. How do multinational businesses build sustainable and profitable brands in Japan such as Clorets gum, Oreo and Ritz? Hear about the successes and failures of the journey along the way to avoid the “mindlessly global, hopelessly local” syndrome.  Join us for the CEO Insights as we discuss

• Marketing global brands in a local market
• What business models work
• How To Integrate The J- Team With the G-Team

Date – Friday, 9 May 2014 1230PM-1400PM
Venue–
Roppongi Hills Club- Roppongi Hills Club- Italian Restaurant- La Cucina
51 fl. Roppongi Hills Mori Tower,
6-10-1 Roppongi,
Minato-ku, Tokyo, 106-6151 Japan