Japan’s business environment used to be one where proactive communication was not seen as necessary. “We are all Japanese so we understand each other naturally, “ went the mantra. However, increasing complexity and more diverse individual values systems combined with economic challenges have changed the communications dynamic significantly. The need for companies to communicate their brand value and corporate strategy to both external and internal stakeholders has never been higher. Ross will talk about the changing communications environment in Japan. He will cover the drivers of how to build trust, latest trends in crisis and issues management and how to communicated effectively with employees.

September’s CEO Insights meeting will welcome Edelman’s Japan boss, Mr. Ross Rowbury. Ross has been living and working in Japan for 35 years. Originally working in finance, Ross moved to the public relations industry some twenty years ago. Over that period he has been advising executives from both Japanese and non-Japanese companies on communications strategy and implementation.

Date – Friday, 12 September 2014 1230PM-1400PM
Venue– Roppongi Hills Club-
51F Italian Restaurant- La Cucina
Roppongi Hills Mori Tower,
6-10-1 Roppongi,
Minato-ku, Tokyo, 106-6151 Japan