Omni Channel is the new retail catchword. To date, the strategy is perceived as primarily a strategy for retailers to optimize between stores and/or bricks and mortar channels with e-channels, i.e. smart phone or PC commerce. Harry Hill will present a case study with our Shop Japan Wonder Core series to illustrate a vision of Omni Channel which both harmonizes the retail experience while also increasing interest, response and sales into all channels. He will show how Shop Japan incorporate the metrics and discipline from our traditional TV shopping, direct marketing business model into an Omni Channel: a model that integrates big data with response data to increase traffic and conversion in all channels including call, smart phone, PC and retail t win market share in all channels while at the same time dramatically increasing Shop Japan’s brand awareness, customer profile and channel balance as well as improve profitability.
Come enjoy a special CI meeting presented by Harry Hill and moderated by Phil Rubel. Please note that we will NOT be meeting at our usual venue.
Date– Thursday, 10 Sept 2015 1230PM-1400PM
OAK LAWN MARKETING, INC.
21F Toranomon Hills Mori Tower, 1-23-1 Toranomon, Minato-ku Tokyo