2019 July G3 How Brands Can Stay Relevant In A Market Moving Towards Cynicism (Japan)

Japan Consumer

Over the past decade, the brand consultancy RISKYBRAND INC. has been taking the pulse of Japanese consumers through its annual nationwide surveys.  In this relatively short span of time, they have witnessed subtle but significant changes in the Japanese’s attitudes, beliefs and purchase behavior, with an on-going shift towards what they call a ‘cynical mindset’.

Understanding what’s driving this shift will be fundamental to help brands maintain their appeal. In the July CI Network lunch, RISKYBRAND CEO Mr. Kazuteru Tasaki will share on the major trends that are expected to affect the future of marketing in Japan and provide practical insights into what can make Japanese consumers tick in the age of cynicism.

Date – Tuesday, 9 July 2019 1230PM-1400PM

Venue –

Roppongi Hills Club: Roppongi Hills Club- la cucina

51 fl. Roppongi Hills Mori Tower,

6-10-1 Roppongi, Minato-ku,

Tokyo, 106-6151 Japan

More About Our Guests

-Kazuteru Tasaki is the CEO and co-founder of RISKYBRAND.

With over 30 years’ experience in market research, Kazuteru is one of the pioneers of psychographic research in Japan. He founded RISKYBRAND in 2001 with Sony top designer Noriaki Kozuka. The agency’s proprietary research engine MINDVOICE®, that gathers data across the values, beliefs and lifestyle of the Japanese, was born from Kazuteru’s strong belief in a more holistic approach to research that apprehends customers not only as consumers, but as individuals, revealing more meaningful layers of insight into what makes them tick. Today RISKYBRAND has evolved into a multi-cultural strategic branding agency that combines deep insights with the power of design to bring beautiful breakthrough to major domestic and international brands, from Toyota to Hilton group.

-Born in a French-Japanese family, Apolline Coat graduated from HEC Business School

in France. After working in various marketing roles between Paris and Tokyo including two years at Evian Japan, she joined RISKYBRAND in January 2018 as a research and strategy planner.