How to Manage the Japanese Media in a Crisis
Leading a foreign firm in Japan and getting into a crisis can easily turn into a nightmare. We do not only face a unique and very odd media environment in Japan. We also will face struggles with headquarters. Rarely it does understand the specific needs and rules in Japan, which go far beyond offering a bow and apology. At stake is short-term business, long-term reputation and last but not least our job as CEO.
Dr. Jochen Legewie, President of CNC Japan, has been here for almost 20 years dealing with a number of high profile company crises over the last decade, both from inside of affected companies and from outside as a communications consultant.
His presentation will draw on various cases and
– Offer us some “do’s” and “don’ts” that will help to better navigate any crisis that could strike tomorrow
– Give you a feel for the level of involvement a CEO needs to have
– Examples of great and not so great media handling
Thursday, 13 October 2011
Roppongi Hills Club (Italian Restaurant- “La Cucina”)