Experiential marketing is a marketing strategy component that engages current or potential customers through innovative, immersive experiences. These experiences don’t just sell products—they facilitate a customer’s identification with a brand as a whole. Customers become loyal because they feel connected to that brand’s product, messages, aesthetic, and values. Experiential marketing helps to make that connection. […]

Japan is the world's third largest economy for a reason.  The local market is made up of strong SMEs (small to medium enterprise) that are underpinned by big name and great quality large conglomerate companies.  Mitsubishi, Mitsui, Toyota, and many other names quickly come to mind.  However, a huge contributor to Japan's economy is the […]

Our weekly joint meeting has changed to a monthly check in.  We will cover the virus threats as well as other leadership areas. Looking forward to seeing you online! Please check your email for the link to join the zoom video call.  It is also on the meeting request itself. This is a members only […]

In our invaluable c-level group meetings, we talk a lot about human resources, building our brands, and many other topics.  One area we need to cover more is regarding how to make money with our money.  Maybe corporate, but more so personal investing.  In the August CEO Insights meeting, we will talk about "Boot's On […]

Sickness and health issues have been in front of us for months now.  Working styles have changed over the course of the year as people have gone to WFH, staff rotations, and cutting of central business district office footprints.  We've heard a lot from various industries through CEO Insights, but in the August meeting, we […]

With rapid expansion of the economy and hotels being built and expanded around the world, no one would have guessed back in January 2020 what devastation the Wuhan Corona COVID-19 virus fears would have on the travel, entertainment, and the hospitality industries.  What was growing and expanding rapidly was suddenly stopped in its tracks by […]

Japan is a great place be both professionally and personally. The 22 million tourists who’ve visited Japan in 2018 illustrate that global interest. There is another side to having a high profile among nations and particularly in light of Japan’s challenged strategic environment in North Asia. Japan is increasingly viewed as an inviting cybercrime target. […]

So, Japan is going digital.  That prompts us all to think of how we can do “digital” better.  When you say digital or digital marketing, some think of buying keywords on a search engine or marketing site, others think of social media campaigns, yet others think of replacing the street signs and other physical promotions.  […]