Special Joint CI Meeting- Understanding eCommerce Better In The C-Suite (Barilla)

In our era of leadership, CI members have seen the transformation of marketing from print and billboards to digital marketing and online. Having a brand that reflects well online is essential to being a successful enterprise.  As eCommerce and online marketing is a relatively new area, there aren’t many universities teaching about the business or people experienced in the area that we can help from day one.  There is a lot to learn and it is valuable to get insights from those who have already done so.


Mr. Guy Keeling, Vice President Global e-Commerce at the Barilla Group, will be visiting Japan in May.  Barilla Group is a global leader at driving online food sales working with the world’s winning grocery e-retailers, being hailed by L2 as a Thought Leader and publicly recognized by Amazon as a Top 5 CPG to work with.  For the past four years, Barilla’s global e-Commerce revenues have grown at double the industry average.  Prior to taking up his role at Barilla four years ago, Mr Keeling worked in leadership roles at Tesco and at Procter & Gamble.  On May 16, we will have the opportunity to get to know Mr. Keeling in a joint CEO Insights event.


You will also have the opportunity to catch up with other CI members from the other two groups. Please note, this is an invitation-only event with limited space due to the room size. We will accommodate as many people in as possible.

Date– Tuesday, 16 May 2017 1230PM-1400PM (Cost- 6,000)
Venue– Bulgari’s Il Ristorante – Chef Luca Fantin,
Ginza Tower 2-7-12 Ginza, Chuo-ku Tokyo 104-0061
+81 3 6362 0555
**Please note we will be meeting in the private area on the 8F.
Venue information here


More On Barilla

Barilla is an Italian family owned food company. Established in 1877, it’s now an international Group present in more than 100 countries. Today Barilla is the world leader for pasta, for ready-made sauces in Europe, for bakery products in Italy and for crisp breads in Scandinavia. It employs over 8,000 people and owns 29 production sites. In Barilla we strive every day to be the preferred company for People, promoting healthy and joyful food experiences, reducing our impact on the Planet and fostering open and caring dialogue in the Communities in which we operate. This is why we believe that the “Good for You, Good for the Planet” approach is the only way for doing business for our Group. Because we are family owned, we do not put profits ahead of our passion for superior quality and sustainable growth.


Stats, Facts & Latest Trends

  • Online (+19.5% CAGR, 2016-2021f ) has overtaken discount (+6.1% CAGR, 2016-2021f ) to become the fastest-growing grocery channel globally.
  • Global grocery retailers (WaMart, Carrefour) transitioning to enable online growth – In late 2016, Walmart announced accelerated investment in ecommerce to achieve 20-30% annual growth in the channel by 2018. 2016 saw Walmart acquire Jet.com in the US as well as a 10.8% stake in JD.com in China. Walmart’s proportion of sales coming from online is forecast to more than double to 7.2% by 2021 – representing over USD40bn in sales. “This company, over time, is going to look like more of an e-commerce company” said Doug McMillon CEO Walmart.   
  • Marketplaces and their inexorable growth: Marketplaces are an important route for brands and retailers looking to tap into the potential of new markets.  Marketplaces are globalising, leading to ‘borderless commerce’.
  • Online-to-offline gaining unstoppable traction: Walmart report that customers buying both instore and online at Walmart spend nearly 80% more than shoppers that only visit the store and 10 times more than online-only shoppers. Even Amazon is looking at building its own collection sites in the US, allowing customers to collect fresh orders at their own convenience.